Jon Shell pleads to not forget the kinds of small and medium-sized retail businesses that populate our streets and welcome customers face-to-face. He proposes specific measures to save business owners and their families from financial ruin. They are all intended to reduce and postpone expenses, including suspending commercial rent payments up to $10,000, suspending water and electricity bills, delaying collection of property taxes or remitting of sales taxes, and getting credit companies to delay payments and waive interest on corporate cards up to $25,000.